• The region’s leading
  fitness and leisure supplier

  Hotels - spas - gyms - health centres - government and education organisations

• The region’s leading
  fitness and leisure supplier

  Hotels - spas - gyms - health centres - government and education organisations

• The region’s leading
  fitness and leisure supplier

  Hotels - spas - gyms - health centres - government and education organisations

News

• Presenting our in club programming solutions for group training – MOVEIT!

  Presenting our in club programming solutions for group training – MOVEIT!

  Our Move IT space is the first of its kind; it incorporates all the key ingredients which can make your business a success:

  • Design
  • Functional Fitness Products
  • Education
  • Marketing
  • Flooring
  • Expert support and strategic planning

  In this post we want to tell you a bit more about how education is vital for the success of your business.

  Recent research by the Empire Group state that lack of value-added programmes and industry advisors are two main problem areas within the fitness industry today which is why education is an important element within our Move It concept. We ensure you and your team get the most from your Move It space and our functional fitness tools with education and ongoing innovative development to keep your business ahead of the game and make it a leader in the fitness field.

  When you Move It, you don’t just get the best functional equipment possible, the highest quality flooring and the most vibrant splashes of colour. You also get Europe’s number one fitness educators helping you build your teams skills and teach them how to utilise Move It effectively. The Move It education ensures that you and your members get the most use from any space as possible.  With a Move It space your fitness team could soon be training up to 300 members a day, transforming people’s gym experience from a chore to a joy.

  Want the best personal trainers brining their clients to your gym?
  With lots of workout possibilities, personal trainers are able to train all their clients within a Move It workout area. This saves them a lot of expense whilst providing a fast and effective workout for their client. Gyms with a MoveIt Zone have seen an increase in personal training opening your customer possibilities right up.

  Cash in on Group Training
  Group training, fitness classes are a possibility within the Move It Zone – meaning that your members and personal trainers are offering a cheaper but effective service increasing member experience and your acquisition and retention.

  Move It toward success with the Move It training course.
  The aim of the Move it training course is for you to experience the Escape Move It Space and learn how the concept of Moving It works. It will give you a great understanding behind the equipment, the zones, the key principles and an introductory list of exercises that you can tailor for every fitness level. Also it will supply you with group class options & ideas, group PT options, PT options and member use options for all demographics which will undoubtedly improve your earning prospects.

• New BeFit store is now open in Nation Towers, Abu Dhabi!

  New BeFit store is now open in Nation Towers, Abu Dhabi!

  BeFit is a premium multi brand fitness & lifestyle chain of stores. It carries the world’s leading brands – Life Fitness, Hammer Strength, Rogue Fitness, Escape Fitness, Concept2, Assault AirBike, Assault AirRunner, Vivo Barefoot and many more

• THE BENEFITS OF BAREFOOT

  THE BENEFITS OF BAREFOOT

  Many modern shoes are not a natural foot shape, damaging feet. When feet are given plenty of room to flex and splay, they gain the chance to re-align and re-strengthen.Â
  We believe that actually going barefoot is best. At home, on the beach or in the park, why not give your feet more chances to feel free? They’ll thank you for it!

  We shouldn’t take the big toe for granted! This part of the foot is fundamental to natural movement, helping you to balance with every step and acting as a pivot point for movement. The Great toe needs plenty of space to move as it should do Movement is supported by hundreds of muscles, tendons and ligaments throughout the body, especially the feet and legs. Wearing shoes that are unnecessarily supportive stop these tissues needing to work – and so natural strength and flexibility can be lost over time. But don’t panic, you can work to re-strengthen them provided they’re allowed to function naturally! 

  Did you hear the one about 80 elephants hitting your feet everyday?! This helps to put into context quite how hard your feet work every day. Modern shoes claim that to deal with the daily impact of walking, we require cushioned, padded shoes. We don’t agree. Instead, we believe your feet and legs need to be allowed to move naturally in order to do their job properly.

  90% of Kids are born with perfectly healthy feet. By the time we are adults, many of us will experience a movement related injury or health issues concerning our feet. Letting Kids’ feet develop naturally allows them to retain strength and flexibility. Squishing them into ‘shoe shaped shoes’ and preventing their arches from functioning properly can cause damage further down the line.

  A lot of us are wearing shoes that are far too small. Around half of women and a third of men buy shoes that don’t fit properly. Shoes that are too small cause compression that alters the shape of your feet, undermining natural movement and weakening your feet. We’d recommend having a finger’s width between your toes and the end of your shoe! 65 Now that you’ve had the chance to explore why we think barefoot is best, why not take of your shoes and let your feet enjoy a few hours of freedom!